ASSESSMENT OF PREVALENCE OF INSTAGRAM ADDICTION AND ITS ASSOCIATION WITH STRESS AMONG COLLEGE STUDENTS IN SELECTED EDUCATIONAL INSTITUTIONS - A CROSS SECTIONAL STUDY.

DOI: https://doie.org/10.65985/jbse.2025142290

Ms. Aishwarya. S. Bhalerao, Ms. Siddheshwari Barbatkar, Ms. Suman Azad

Keywords:

Prevalence, The Instagram Addiction Scale, Perceived Stress Scale, Instagram addiction, Stress.

Abstract:

Introduction: Social media platforms like Instagram connect billions but raise mental health concerns, especially among college students. Excessive, compulsive use similar to addiction can increase stress and emotional exhaustion. Methodology: The study evaluated the prevalence of Instagram addiction and its association with stress among college students using a descriptive cross-sectional research design conducted at selected educational institutions with 150 students (50 science, 50 commerce, 50 arts), the study employed a quantitative approach. Participants included 11th and 12th class students of age group 16-18 years with non-probability purposive sampling technique data collection involved Semi structured questionnaire on demographic variables, semi structured questionnaire on Instagram use, The Instagram addiction scale (TIAS), Perceived stress scale. The Instagram Addiction Scale showed good reliability with a correlation coefficient (r) ranging from 0.60 to 0.93, The Perceived Stress Scale was also reliable with an r value of 0.79. Result: The study assessed the prevalence of Instagram addiction and its association with stress among college students in selected educational institutions. The study reveals that the prevalence of Instagram addiction among college students is 28% have mild Instagram addiction ,48.67% of students have moderate Instagram addiction ,21.33% of college students have severe Instagram addiction and 3% of students have extremely severe Instagram addiction. Those who are having Instagram addiction are vulnerable to stress. Conclusion: Disproportionate Instagram use is a growing concern for college students. Research studies indicate that spending too much time on the platform can negatively impact their physical and mental health, as well as their social lives.

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