CO-CREATION DYNAMICS: A BIBLIOMETRIC EXPLORATION IN MANAGEMENT AND SOCIAL SCIENCES

DOI: https://doie.org/10.10399/JBSE.2025961772

Dr. S.Md. Karimulla Basha, M S Kishan Varma

Keywords:

The study employs bibliometric techniques to review the growth of co-creation research from 2014 to 2024, using a dataset of 571 academic publications from Scopus. This study indicates that it has a wide-reaching and diverse industry with a robust ye

Abstract:

The study employs bibliometric techniques to review the growth of co-creation research from 2014 to 2024, using a dataset of 571 academic publications from Scopus. This study indicates that it has a wide-reaching and diverse industry with a robust year-on-year growth rate of 21.48%, representing the building interest in this area. Noteworthy results were 39.79 citations per document, on average (impactful results), along with 993 Keywords Plus (a sign of thematic diversity) and 2036 Author Keywords (instead a sign of thematic diversity). This systematic literature review utilized the PRISMA framework, which allows for an organized selection process that guarantees that the final dataset is relevant and high quality. The two chief approaches Quantitative Analysis and Network Analysis were used to visualize trends in the research, to identify leading scholars and institutions, to analyse co-authorship and keyword co-occurrence networks. Although the number of publications increases there are fewer average citations per article minimum evidence of saturation and/or transitions in the research question or questions addressed. Such a trend highlights the necessity of improving visibility and the selection of topics to maximise future impact. Broadly, these insights inform the findings of co-creation research and the implications of findings of future studies.

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